Your Google listing, done properly once. Not billed forever.
The map listing with your photos, hours and reviews on it is the first thing a customer round here judges you on — and most of them are half-filled in. Yours shouldn't be.
We build it out in full for £249 — every category, every service, every question a customer asks before they ring. Then we hand you a written plan for the next ninety days, and it's yours to keep.
One payment. No contract, and nothing that renews behind your back. Want us to keep it moving afterwards? That's £45 a month — and we'll tell you straight whether it's worth it for you.
Google Profile Setup
Your profile built out in full, and a written 90-day plan that's yours to keep whether you carry on with us or not.
Then, only if you want it
- £45/mo — we keep it running
- £0/mo — you follow the plan yourself
Both are real answers, and the setup is identical either way. The only question is who keeps it moving once we're done.
The work is front-loaded. The bill shouldn't be.
Setting a Google profile up properly is a day's careful work. The categories that decide which searches you're eligible for. Every service written out with its own description. The towns you actually cover. The questions people ask before they ring. Done once, done right, it keeps working.
What comes after is small and repetitive — a post now and then, replying to reviews, keeping the photos current. Real work, worth paying for if you'd rather not do it. But it is not the same size as the setup, and charging for it as though it were is how this market prices nearly everything.
So we've split it. Pay for the part that's genuinely a job. Decide separately, later, whether the small stuff is worth £45 a month to you.
We don't guarantee rankings. Nobody can. Anyone who does is selling you something they don't control.
Everything below, for the £249.
This is the whole list, not a summary of it. Most profiles we look at have three or four of these done and the rest sitting empty — which is exactly why they turn up below businesses with fewer reviews and worse work than theirs. Filling in the rest is a day's careful work, and it's the difference between a profile Google can read properly and one it can't.
Claimed and verified. If the profile isn't verified yet, we get it verified. Nothing else can be edited until it is.
Primary category, set properly. The single biggest relevance signal on the profile, and the one most often left on whatever Google guessed at sign-up.
Secondary categories. Up to nine, and we only add the ones that are actually true of your business. Padding this out does more harm than good.
Your business description, written for you. Written to Google's rules — no links, no sales language — with your trade and your town in the opening line, because that's the part that survives before it's cut off on a phone.
Every service, each with its own description. Not a list of names — a real write-up per service, in the words customers actually use, worded to match what your website says. Google now cross-checks the two.
Service areas. The towns you genuinely work in, capped at around a dozen. Listing twenty far-flung places dilutes you rather than widening your reach.
Questions and answers, added up front. The things people always ring to ask — do you charge for quotes, are you insured, what areas do you cover — answered on the profile before anyone has to ask.
Attributes and hours. Everything true ticked, opening date set, and special hours added for Christmas and bank holidays so you're never shown as open when you're not.
Your photos, uploaded and organised. Sorted into the categories Google asks for, renamed properly rather than left as IMG_4821, with your logo and cover shot set. Profiles with real job photos get looked at; ones with a logo and nothing else get scrolled past.
Optimised Google posts to open with. Your first posts written and published — a recent job, a before-and-after, whatever's seasonal — each with the right call-to-action button on it, so your profile looks like a working business from the day it goes live instead of an empty shell.
A tracked website link. Tagged so that later you can tell which enquiries came from your Google listing rather than guessing.
Your details made consistent. Your name, number and website checked across your listings so they match character for character. A stale old phone number on one directory works against you everywhere.
A written 90-day plan. What to do after we've finished, in order. Yours to keep either way — see below.
76% of people who search for a local business on their phone visit one within a day. The map listing is what they're looking at while they decide.
Sources: BrightLocal 2024; Google.
The part nobody hands over.
When we finish the setup you get a written plan, personalised to your business — your categories, your services, your towns, your review link. It says what to do, in what order, and roughly how long each thing takes.
It's yours. If you never speak to us again, it still works. That's deliberate — a plan you can only follow while you're paying us isn't a plan, it's a hostage.
It's written for someone reading it on a phone in a van, not for another agency. Plain English, real message templates you can copy and send, and no jargon we'd then have to explain.
What's in it
Weeks 1–2
The things only you can do
Your review link, saved where you'll find it, and the exact message to send — including a version for customers from months ago. Who to send it to, and why three or four a week beats thirty in an afternoon. Plus the photo list: what to shoot, how many, and what Google does with each type.
Weeks 3–8
The habit that compounds
Four post templates you can reuse — job of the week, before and after, seasonal advice, a reminder — with the details you fill in. How to reply to a review so the reply does something, and what to do about a bad one. The listings elsewhere still carrying your old details, and where to fix each.
Weeks 9–12
Checking it actually worked
Where the numbers live inside your own profile and which ones matter — calls and direction requests, not views. What to write down each month so you can see a trend instead of a snapshot. And what to do next if it's moving, or if it isn't.
You keep this whether you take the monthly management or not. It doesn't expire and we don't ask for it back.
Nobody else will tell you this bit.
We can't tell you how long it'll take, and neither can anyone else — it depends on how many people do your trade near you, and how long they've been at it. What we can tell you is the order things happen in, so you know whether it's working.
The profile stops being half-finished
This part is immediate, because it's just work being done. A complete profile is eligible to show for more searches than an incomplete one. That doesn't mean it will — it means it can, which it couldn't before.
The reviews start landing
This is the slow bit, and it's mostly down to you — it moves at the speed you finish jobs and remember to ask. It's also the part that makes the most difference, both to Google and to the person choosing between you and someone else.
The calls change before the position does
People usually notice enquiries picking up before they notice moving up the map. That's the right way round, and it's why we tell you to log calls and direction requests rather than screenshotting where you sit.
It compounds, or it stalls
A profile that keeps collecting reviews and photos keeps improving. One that's set up and then abandoned drifts back. This is the entire reason the plan exists, and the honest case for paying someone monthly if you know you won't keep it up.
If your trade is busy where you are, expect the slower end of all of this. We'd rather say that now than have you decide in month two that you were sold something.
Pay once for the work. Decide on the rest later.
Google Profile Setup
Everything in the list above, done for you, plus the written 90-day plan you keep. One payment. No contract, no monthly anything, nothing that renews.
Get your profile set up- Profile claimed, verified and filled out in full
- Categories, description and every service written for you
- Service areas, questions, attributes, hours and photos
- Your details made consistent across your listings
- The written 90-day plan — yours to keep
Keep it working without thinking about it
Optional, and sold separately — the setup stands on its own. But a profile that keeps getting fresh posts, new photos and a reply to every review pulls steadily ahead of one that was set up and then left alone. This is that, handled for you while you're on the tools.
Managed
£45 / mo
or £450/year — 2 months free
The essentials, kept ticking over every month.
- 2 optimised Google posts a month, written and published for you
- Your reviews replied to, properly and on time
- Fresh job photos uploaded and kept current
- A quarterly report on how your profile is doing
- Your details kept accurate across Google, Bing and the other big directories
Managed Plus
£119 / mo
or £1,190/year — 2 months free
For trades in a busy patch who want it pushed properly.
- Everything in Managed, plus:
- 4 optimised Google posts a month, and a reply to every single review
- A monthly profile report — views, calls, direction requests and reviews
- Local visibility tracked for the terms that matter to you
- An eye kept on the profiles you're up against
- A call with us every quarter to plan the next one
Already on a PagePitch website plan? The report here is about your Google profile — views, calls, direction requests, reviews. It's a different thing from the search report that comes with your website plan, and it doesn't replace it. If you're not sure which you've got, ask us before you buy anything.
Management is monthly and you can stop whenever you like. The setup is yours either way.
The four things you should ask anyone about.
This is a trade where most customers have no real way of checking what they've paid for — and that's exactly why the bad habits in it survive. We'd rather you knew what they are. Here's what we won't do, and what to ask anyone else who's pitching you.
We don't guarantee rankings
Nobody can. A refund promise tied to "your keywords, or associated phrases" is a promise about a phrase, not about your business — and a verified profile ranks first for its own business name on day one regardless. We promise the work, not the rankings.
We don't charge by radius
Some of this gets priced by how many miles around you it "covers". The work is identical at two miles and at twenty — one profile, one set of categories, one set of services. A bigger circle on a sales sheet isn't more work, and Google ranks on how close the searcher is either way.
We don't pad the report
A report should be your numbers, for a named month, next to the month before it. Not a tutorial explaining how to look them up yourself, not stock illustrations, and not adverts for our other services. If there's nothing to report, we'll say so.
We don't lock you in
No contract and no notice period on management — stop it any month. The profile is yours and always was; we're working on your Google account, not ours. And the 90-day plan doesn't stop working when the direct debit does.
The questions everyone asks.
Yes. All of it. It's your Google account and every setting we'd touch is one you can reach yourself, for free.
What you'd be taking on: working out which primary category actually applies to you out of a picker with thousands in it, writing a description inside Google's rules, writing a real description for every service you offer and wording it to match your website, choosing which towns to list and which to leave off, and getting through verification. Call it a full day if you're careful and you read up first — and the writing is the part most people stall on. If you'd enjoy that, do it. The £249 is for not spending the day on it and not guessing at the bits that matter.
They're separate things and neither includes the other. Your website plan covers your website being findable — titles, headings, the business details Google reads off the site, the sitemap. This covers your Google Business Profile, which is a listing on Google itself and would still exist if you had no website at all. A lot of local searches never reach anyone's website, which is why the profile is worth doing on its own.
No. Plenty of businesses get work off a Google profile alone, and if you've already got a website — ours or anyone else's — this works exactly the same way. We'll point the profile at whatever site you've got.
Access to the profile, a list of what you do and where you work, your hours, and photos off your phone — the more the better. About twenty minutes of your time in total. If the profile isn't claimed yet, Google sends a verification step that only you can complete, and we'll walk you through it.
No, and nobody can — there's no way to transfer reviews between platforms. Google can't see them. It's a hard thing to hear if you've built up hundreds elsewhere, but they have to be earned again on Google. That's exactly why the 90-day plan starts with your review link and the message to send: it's the biggest single job in front of you, and it's yours.
We're not going to offer you a rankings refund, because we'd be promising something we don't control and you should be suspicious of anyone who does. What you're buying is a specific piece of work, and you can see the whole list of it above. If something on that list isn't done, tell us and we'll finish it.
No, and we'd rather you didn't take it by default. Do the setup, follow the plan for a couple of months, and see whether you actually keep it up. If you do, you've saved yourself the money. If you don't, that's what the £45 is for — and it'll still be here.
Send us your business name and we'll take a look.
We'll find your profile, tell you what's missing from it and what we'd do — before you pay anything. If it's already in decent shape, we'll tell you that too and you can keep your £249.
hello@pagepitch.co.uk · Luton, covering Bedfordshire and beyond